User Experience isn’t just about making interfaces “easy and engaging to use” – it’s about business. As expectations for mobile, web and interactive experiences continue to rise, successful companies are no longer viewing UX as a nice-to-have, side-priority initiative. They have embraced UX as a fundamental strategy to achieve their business goals. To create truly successful and engaging experiences, businesses must understand their users’ needs and motivations and be able to align those to the goals of the business. This growing strategic UX mindset has evolved alongside recent discussion in the UX industry around Agile/LeanUX thinking and practice. This is in part a recognition that the pace of business, and the UX methods that inform it, are evolving quickly. To keep up with the competition, flexible and pragmatic approaches to advancing UX are often required. Today, the market for UX skills has never been greater, as more companies begin to realize the importance of hiring UX professionals.
You will ‘learn by doing' in a highly interactive team environment that progresses throughout the week, enabling you to practice the techniques with direct coaching from instructors. You will leave the course thinking differently, with the knowledge of how to apply UXD into your business using methods that are immediately transferable to your daily job. Students have the option of signing up for an additonal assessment portion to the course, which will enable students to receive a letter grade they can apply to the Masters in Business and Science (MBS) UXD concentration offered at Rutgers. Click the "Pathway Opportunities" tab below.